INDIGO

Indigo is a fictional sustainable retail store that sells environmentally-conscious denim jeans. With one pair of jeans using 8,000 liters of water, each pair is made with only a fraction of denim’s original water footprint. The store works to bring awareness of resource conservation in the fashion industry and how important access to water is to people all around the world. The embodiment of this establishment is expressed through the original infographic that shows how the water of a one pair of jeans can be used.